How online crowds influence the way individual consumers answer health questions: an online prospective study.
To investigate whether strength of social feedback, i.e. other people who concur (or do not concur) with one's own answer to a question, influences the way one answers health questions.
Author(s): Lau, A Y S, Kwok, T M Y, Coiera, E
DOI: 10.4338/ACI-2011-01-RA-0006