Learn strategies for translating even the most technical information into compelling, human stories—so you can change the way people think, feel, and act. We’ll use sustainability communications as our lens for looking at messaging strategies that work (and those that don’t work). We’ll also talk about the buzzwords and cliches you should avoid in your writing. Finally, we’ll practice what we’ve learned with a simple writing exercise that brings the concepts to life. This session requires audience participation, so bring your ideas, your questions, and something to write with.
Watch the Recording
Presenter
Kimberly Grob
Right On
Co-Founder